POOL JUMP

The Pool Jump series draws on the value of escapism in advertising and the desire to obtain the exotic items advertised to consumers. By manipulating a mesh of generic stock images, a fictitious exotic location is created to provide an ideal of what consumers should want, playing on the advertising ideal of trying to recapture the freedom of youth, unburdened by everyday life, where anything is possible. The work mimics the way adverts lure us to that escapism, free from responsibility, yet the imminent disruption to be caused by the pool diver hints at an artificiality behind the confines of the image.